Assembly-x-Adidas campaign

Developed the complete visual identity and social media strategy for Assembly's launch event in Nairobi, Kenya—a creative convergence in collaboration with Adidas. From initial brief to execution, I crafted the brand's distinctive geometric language, based on the brief, featuring Kenyan creatives, and designed all social media content including posts, stories, and interactive campaigns. The work established Assembly as a fresh voice in East Africa's creative scene, blending street culture authenticity with premium brand aesthetics to engage the local market and position the event as a landmark gathering for African creatives.